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About David

David R. Schneider Dave@DrChinese.com


Experienced application software/services director with strong communication and interpersonal skills. Over twenty years of managerial and hands-on technical experience delivering software products and services to the marketplace. Ability to interface between technical teams and non-technical business-side stakeholders. Expertise in translating strategic business and IT objectives into concrete action plans showing results within months.

Managerial skills include: hiring, training, coaching and supervising personnel; interfacing with company and customer personnel at all management levels; creating written communications, processes, and policies; and budget responsibility. Technical skills include: hands-on experience designing architecture and applications; database design and data modeling; writing reports; gathering requirements and documenting specifications; and extensive programming abilities in a wide variety of development environments and databases (including SQL Server, Oracle and .NET). Project management skills include: creating project plans and project timelines; tracking project metrics; experience with a wide range of formal and informal SDLC methodologies, including CMM, Agile and Waterfall; and familiarity with industry best practices. Client skills include: Managing expectations; communicating status; obtaining buy-ins; making key presentations; and coordinating changes.

Leader of teams from 10 to 50 professionals. Overall responsibilities have included entire software product lines and departments, including P&L responsibility and growth targets.


IT Director
Hallmark Financial Services, Addison TX
2010 to Present
Application software development and IT management. .NET and SQL development of custom applications for insurance submission management and analysis.

Independent Software Consultant
Plano TX
2008 to 2010
Variety of software design, development and project mangement engagements.

General Manager
SunGard Higher Education, Frisco TX
2007 to 2008
Responsible for 3 Professional Services practices, consisting of 3 virtual teams (Customizations, Data Warehousing and Imaging) performing consulting engagements for universities and colleges across the United States. The team members are located in cities around the country, and travel to customer sites as needed. The Customizations team consists of 30+ functional and technical resources performing custom modifications to application source code for the SunGard Higher Education vertical and financial software application modules, called Banner. The programming environment is Oracle 10g and Oracle forms with Pro*C. The Data Warehousing team is responsible for installation and training of the Company’s Operational Data Store and Enterprise Data Warehouse products. This team was a very fast growing team, growing from 10 to 32 persons over a 12 month period. The Imaging team is responsible for installation and training of the Company’s document imaging (Xtender) product, and grew from 5 to 9 members over 12 months. Achievements include:

  • Exceeded revenue targets for FY2007 (over $13 million, approx. 77,000 billable hours) and 1Q2008 (over $4 million, approx 23,000 billable hours).
  • Hired 41 consultants (filling 29 new positions) and developed training programs for them.
  • Worked with a major client (Georgetown University) to get written and verbal commitments for over 16,000 hours of new Customizations services. This included on-site and remote sessions with key client personnel, including the CIO.
  • Improved consistency of Customization services delivery by promoting and mentoring 3 new Team Managers. Instituted dashboard review of project status. Also implemented source code control over application development. These actions reduced client problem escalations from monthly in 2007 to nil in 2008.
  • Created and staffed for new services offerings, including Cognos training and reporting services, and for a new Banner application module (Recruiting & Admissions Performance).
  • Increased process control by utilizing professional Project Management resources on larger engagements. Delivery problems and issues are identified earlier, and can be resolved without affecting the critical path to an on-time delivery.
  • Improved communication to the field by increasing manager accountability in all areas.
Director of Application Services
Crossmark, Plano TX
2006 to 2007
Responsible for development of new version of Company’s flagship vertical accounting product from inception to shipping (October 2004). Supervise staff of 8 offshore programmers and QA personnel operating in Noida, India; plus 2 in U.S. Perform full life cycle development with object-oriented components. Development environment is .NET 1.1 (Windows forms), SQL Server 2000, Active Reports Developer 2.0. Member of Executive management committee. Achievements include:

  • Improved team productivity by increasing parallel project development (from 2 to 5 simultaneous projects) without increasing staff.
  • Started and completed 10 small projects.
  • Developed formalized processes for application analysis, design and timeline estimation which resulted in higher levels of internal customer satisfaction and timely delivery.
  • Introduced Agile SDLC methodology (with 30 day sprints) into traditional (waterfall) environment; and worked closely with other development directors to develop a common formal SDLC.
  • Introduced new and stricter change management techniques, including formal release schedules.
  • Designed and managed development of prototype of a new web-based application using rapid application design (RAD) techniques; this went from concept to completion in 8 working days.
  • Released new versions for mobile user base (Intermec & iPAQ handheld units).
Director of Software Development
Property Automation Software Corporation, Richardson TX
2003 to 2006
Responsible for development of new version of Company’s flagship vertical accounting product from inception to shipping (October 2004). Supervise staff of 8 offshore programmers and QA personnel operating in Noida, India; plus 2 in U.S. Perform full life cycle development with object-oriented components. Development environment is .NET 1.1 (Windows forms), SQL Server 2000, Active Reports Developer 2.0. Member of Executive management committee. Achievements include:

  • Project management with turnaround for a product that was substantially late to market
  • Prepared and successfully presented business case for off-shore/outsourced development model
  • Performed technical analysis and design of platform, database schema and user interface
  • Served as point of contact between all levels/departments of the Company and the India team, including 5 trips to India to personally oversee progress of product development
  • Simultaneously improved product quality quality (receiving 5 of possible 5 star rating in an independent review) and reduced total development costs on an accelerated development schedule using latest technology
  • New product was responsible for average 37% year over year sales increase in 3 full quarters since release, including shipping over 2000 shrink-wrap units
  • Currently working on prototype of company's second product for release in early 2007; this will be the Company's first Web-based offering (using Visual Studio 2005 and SQL Server 2005)

Director of Product Development
S1 Corporation - Community and Regional Group, Addison TX
2001 to 2003
Responsible for all research and development activities within S1’s Dallas division. Supervised a staff of 15+ programmers, database administrators and Quality Assurance testers. Product line consists of eCommerce software (Internet and Telephony) for banks. Development environment was Visual Basic 6.0, Visual Studio 6.0, Visual C++ 6.0, SQL Server 2000, Dialogic API and Crystal Reports Enterprise 8.5. Developed business relationships and product/service integration strategies with vendors. Member of division’s management committee. Achievements include:

  • Responsible for turnaround of two next-generation products - telephone banking (IVR) and Internet banking (IBS) - that were each one year late to market. Completed the products within 6 months.
  • Reduced R&D budget from $3.1 annually to $1.8 million while increasing service levels and improving product stability.
  • Reduced product unit cost from $9,800 to $6,500 by substituting cheaper equivalent components and getting competitive bids on other components.
  • Instituted formal policies for design documents, project plans, and other technical documentation, including use of Microsoft Project 2000 and Visual SourceSafe 6.0.
  • Assisted in sale of division from Transaction Systems Architects to S1 Corporation in February 2002.

80-20 Systems, Dallas, TX
1998 to 2001
Developed OLAP (Business Intelligence, Data-mining) software for use with medium-size data warehouses. The product, called United Suite, ran on workstations and across Internet. Architected and programmed software in Visual Basic, ASP and SQL Server 7.0. Clients included:

  • United States Bakery, Portland, OR (via virtual office)

Consulted with CEO, CFO and IS Director of $350M company regarding data warehousing and OLAP software installation and configuration. Application involved sales reporting data mart for marketing and sales staff, "slicing and dicing" invoice detail by customer, product, territory, etc. Configured OLAP software to perform data analysis and reporting.

  • Quik-to-Fix Foods, Dallas, TX

Consulted with CEO, CFO and VP-Sales of $150M company regarding reporting extensions to Oracle-based accounting system. Application involved sales reporting data mart for marketing and sales staff, "slicing and dicing" invoice detail by customer, product, territory, etc.

Manager of Software Development
RIA/Thompson (formerly CLR/FastTax), Carrollton, TX
1997 to 1998
Managed programming team responsible for all aspects of design and development of a 3-tier object-oriented Client/Server Utility Fixed Asset Management System using Oracle 7.3, Visual Basic 5.0 and Java applets. This involved developing a turnaround plan for a project that was 2 months from delivery, yet still lacking a specifications document, technical design, project schedule or development plan (actual progress was less than 10% complete). Accomplishments include:

  • Developed project plan and hired staff of 8.
  • Supervised development of the first release of the product within modified timeframe.
  • Developed normalized schema (over 100 tables holding 125 gigabytes of data) and object model using UML (Unified Modeling Language).
  • Traveled to client sites; managed client expectations.
  • Implemented standardized development procedures including source code control (Microsoft Visual SourceSafe) and CMM (Capability Maturity Model).

Manager Software Development
Beckett Publications, Dallas, TX
1995 to 1997
Managed development of applications in Microsoft SQL Server 6.5, MS Access 2.0/7.0 and MS Visual Basic 3.0/4.0/5.0. Hired and supervised programming staff of 5. Assisted in development of design methodology and its implementation. Designed and programmed mission-critical Price Guide database application which is still in use today.

1992 to 1995
Contract assignments included the following highlights:

Central and Southwest – Cellular Database
S & A Restaurant Corp. (Steak & Ale, Bennigan’s) - Call-in Numbers System
Pro Four Software - CPE/Test
TGIFriday’s - Restaurant Management System (Sailor)
Impulse Software – Computer Diary for Windows

Programming environments included: Microsoft Access, Visual Basic, QuickBasic, Borland Turbo Pascal and Dbase/Clipper/FoxPro.

Director of Product Development
DacEasy, Inc., Dallas, TX
1990 to 1992
Responsible for design and project management of new products, including a line of modular PC accounting software (Flagship) and a name/address manager for Microsoft Windows (Instant Rolodex). Member of the company operating committee. Supervised development staff of 10. Programming environments included Microsoft C 3.0, Turbo C 1.0, Turbo Pascal 3.0, Btrieve 3.0, Retrieve 2.0.

CertiFLEX Systems, Dallas, TX
1979 to 1990
Founded company to develop and market line of high-end integrated accounting software. Modules included Accounts Receivable, General Ledger, Accounts Payable, Payroll, Inventory, Order Entry, Purchase Order and Job Costing. Managed organization of 30 employees with annual sales of $3,000,000. Accomplishments include:

  • Designed and developed full line of standard and customized software modules written in QuickBasic 2.0 and Microsoft Assembler.
  • Built and managed national sales organization (using both employee sales staff and independent reps). Sold over 50,000 copies through national computer retail chains and value added resellers.
  • Raised 2 rounds of venture capital (1984, 1985).
  • Sold company to employees in 1990.

Senior Auditor
Ernst & Young, Dallas, TX
1976 to 1979
Performed audits of publicly held corporations. Clients included Texas Instruments (Government Electronics division, Corporate division and Calculator division), and Sam P. Wallace. Significant accomplishment includes tax accounting change recommended to and ultimately adopted by client which saved $50 million in federal taxes.


B.B.A. in Accounting, University of Texas at Arlington
Certified Public Accountant, Texas #19051 (no longer in practice)

Beta Gamma Sigma (academic honor)
Wall Street Journal Award for Finance
Continuing Professional Education, including extensive course (Microsoft SQL Server and Microsoft .NET) and software industry seminar attendance